REFINED MODE

ADVERTISING, MARKETING, AND ANALYTICS ACTIVITIES
Email marketing communications – our email marketing will include press releases and information about us, our website, our products and services, any events we may hold and the offers and promotions we offer from time to time. Our marketing communications will include personalised and non-personalised marketing. Personalised marketing has been specifically tailored to you and will include content that we think is most relevant to you, based on what we know about you. Non-personalised marketing is marketing that is not tailored to you.

Online behavioural advertising – we and our third party partners may use your personal data that we have collected and other data that is collected through your interactions with third party websites and services to provide you with, and analyse the effectiveness of, personalised ads when you visit other websites and/or use other services (including the social media and other platforms described in the “social media retargeting” section below). By “personalised ads”, we mean advertisements for products and services that you have shown an interest in when you have used our website or which you otherwise might be interested in based on your browsing habits, although our third- party partners may use the data that is collected to show personalised ads for products and services offered by third parties.

These vendors may collect information about your visits to our website, and your interactions with our products and services. Such vendors may place and access their own cookies, tags, web beacons or similar technologies on your computer or device used to access the website to serve you ads or other content personalized to your interests (“Interest-based Advertising”). In addition to the information about your visits to our website, these vendors may also use the information about your visits to other websites to target advertisements for products and services available from OCEANSTAR International Trading Ltd.

As described in more detail in the “Cookies and Interest-Based Advertising” section below, you may be able to set your browser to reject cookies later. In that case, you may still receive online advertising, but it may be less personalized.

Social media retargeting – If we advertise to you on social media and other platforms we share your email address (usually in an encrypted or ‘hashed’ form) with third-party ad partners or providers of social media platforms and other services, such as Facebook and Google and other similar platforms (“Social Platforms”), so that the third party providers can try to “match” your data with the data of their registered users of their Social Platforms. This is done by us providing a list of hashed email addresses to Social Platforms or incorporating a pixel from Social Platforms into our own Sites/Services, and the Social Platforms matching common factors between our data and their data collected via cookies or pixels. For instance, we may incorporate the Facebook pixel on our Sites/Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences. Where there is a successful match, we will display our advertising to you when you use the relevant Social Platform (e.g., on your Facebook newsfeed). This is known as “custom audience” advertising, because we “customise” the audience that we want to reach on the relevant service. Some of the advertising that you see may be personalised to you. For more information about the cookies used by these Social Platforms and our partners, please see the Cookies section.

If we advertise to other people who share similar interests and characteristics to you, we will also provide your personal data to Social Platforms. If you are a user of those Social Platforms, we may ask the Social Platforms to find other registered users of their services who share similar interests and characteristics to you, which will be based on information that the third party holds about you and its other registered users.

This is known as “lookalike” audience advertising because we are trying to show our advertising to people who “look like” you.

Please note that such activity is also subject to the privacy choices you have elected to make on such third-party services.

The relevant Social Platform act as our service provided and in other contexts may also be a controller in respect of the personal data that is collected via your use of our social media pages and may independently use that personal data for additional purposes. For details of how the relevant Social Platform uses your personal data as well as how to request a deletion of personal information collected by these Social Platforms, please see the privacy policy of the relevant Social Platform.

You can also exercise control over how your personal information is used for advertising purposes by visiting https://refinedmode.com

In addition, as described in more detail in the “Cookies and Interest-Based Advertising” section below, you may be able to set your browser to reject cookies later. In that case, you may still receive online advertising, but it may be less personalized.

Measurement – We will also use other tools provided by such Social Platforms and other advertising partners for the purposes of serving you with and measuring advertisements in different ways, including, search management platforms for managing campaigns, analytics services to understand how you interact with our content (including on the relevant Social Platforms), tools which allow us to understand whether you have purchased a product based on advertisements served to you on a Social Platform or otherwise and tools to serve you with our ads when you search on a Social Platform or other third party sites. Such activities may involve sharing your transaction data with the Social Platforms and other advertising partners, in addition to your hashed email address. For more information about the advertising partners and Social Platforms we use, please see our Cookies section.

DATA TRANSFERS
Please be aware, we transfer information to other parties as described in this Privacy Policy, across international borders, and from your country or jurisdiction to other countries and jurisdictions around the world, including to the United States. As a result, your personal information may be transferred to, stored and/or processed in such other countries, including on servers located in such other countries.

If you are a British Colombia resident, this means that your personal information may be transferred outside of British Colombia. This also means your personal information may be transferred to or disclosed to service providers located outside of British Colombia.

Your use of the Sites/Services or provision of any information to us therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in other regions with laws governing data collection and use that may differ from your region’s data protection laws.